> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.lobbychat.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Add Your Hotel's Unique Selling Points

> Help your chatbot communicate why guests should choose your hotel

**Selling Points** are concise statements about what makes your property distinctive. Lobbychat uses them naturally when guests compare options, ask about value, or consider booking directly.

## Add or update selling points

1. Open **Knowledge Base** and select **Selling Points**.
2. Enter up to five unique selling points in the **USP 1–5** fields.
3. Make each point factual, specific, and easy for guests to understand.
4. Select **Save Unique Selling Points**.
5. Select **Retrain Chatbot**.
6. Test a question such as “Why should I stay at your hotel?”

## Examples

* “The rooftop pool overlooks the city skyline.”
* “The hotel is a short walk from the main railway station.”
* “Guests booking directly receive a confirmed welcome amenity.”

Use examples only when they are true for your hotel. Avoid unverified claims such as “best price guaranteed” or awards that the hotel has not received.

## FAQ

### Will the chatbot repeat every selling point in every answer?

Selling points are intended to be used naturally when relevant, not necessarily in every response.

### Do I need to retrain after changing a selling point?

**Yes.** Save first, then click **Retrain Chatbot**.


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