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Selling Points are concise statements about what makes your property distinctive. Lobbychat uses them naturally when guests compare options, ask about value, or consider booking directly.

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Add or update selling points

  1. Open Knowledge Base and select Selling Points.
  2. Enter up to five unique selling points in the USP 1–5 fields.
  3. Make each point factual, specific, and easy for guests to understand.
  4. Select Save Unique Selling Points.
  5. Select Retrain Chatbot.
  6. Test a question such as “Why should I stay at your hotel?”

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Examples

  • “The rooftop pool overlooks the city skyline.”
  • “The hotel is a short walk from the main railway station.”
  • “Guests booking directly receive a confirmed welcome amenity.”
Use examples only when they are true for your hotel. Avoid unverified claims such as “best price guaranteed” or awards that the hotel has not received.

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FAQ

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Will the chatbot repeat every selling point in every answer?

Selling points are intended to be used naturally when relevant, not necessarily in every response.

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Do I need to retrain after changing a selling point?

Yes. Save first, then click Retrain Chatbot.
Last modified on October 22, 2026